【一天一本书】-12-《餐巾纸的背面》2014年1月6日 周一
2014-01-07
餐巾纸的背面
更新描述或封面
作者: 丹•罗姆 (Dan Roam)
出版社: 中信出版社
副标题: 一张纸+一支笔，画图搞定商业难题
原作名: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
译者: 颜筝 / 徐思源
出版年: 2012-10
页数: 342
定价: 49.00元
装帧: 精装
丛书: 丹·罗姆 “餐巾纸系列”
检视阅读6步骤
一、书籍主题
书名: The back of the Napkin
副标题：Solving problems and selling ideas with picuture
内容简介：
Used properly, a simple drawing on a humble napkin is more powerful than Excel or PowerPoint. It can help us crystallize idea, think outside the box, and communicate in a way that other people simply "get".
Dan Roam argues that everyone is born with a talent of visual thinking, even those who sware they can't draw. As a consultant, he's showed Microsoft, Ebey, and Wells Fargo how to solve problems with picture.
前言和后记：
二、了解整体架构
Part 1: Introductions: Anyone, Anywhere,Anytime: Solving Problems with pictures.
Part 2: Discovering Ideas: Looking Better, Seeing Sharper, Imaging Further: Tools and Rules for Good Visual Thinking
Part 3: Developing Ideas: The Visual Thinking MBA: Puting Visual Thinking to Work
Part4 : Selling Idea: It's Showtime
三、关键词
Visual Thinking, Discovering Ideas, Developing Ideas, Selling Idea
四、作者介绍
DAN ROAM is the founder and president of Digital Roam Inc., a business consulting firm that helps business executives solve complex problem with visual thinking. He has brought his unique approach to companys Such as Google, eBay, General Electronic, Walmart, Wells Fargo Bank, the Unite States Navy, HBO, New Crop and Sun Microsystems, among many others. He lectures around the world for clients and business conferences. He lives in San Francisco.
五、重点章节
Part 1 Introduction
What people want to do determines funciton; what people want to know determines content; and what we want them to know determines the brand.
The auther using one napkin to show the UK big goverment officer what is website.
3. The six problem "CLUMPS"(The 6 W'S): Who and What problems, How much problems, When problems, Where problems, How problems, Why problmes
4. The hand is mighter than the mighter than the mouse
1)Peopole like to see other people's picture
2)Hand-skected image are quick to create and easy to change
3)Computers make it too easy to draw the wrong thing
5. The guide rope to visual thinking
1) A four step process: There is a learnable, repeatable, and useful process to visual thinking
2) Three built-in tool to improve: our eyes, our mind's eyes, and our hand eyes
3) Six ways of seeing
6. The process of visual Thinking: Look, See, Image and Show. When a person want to cross a street: Look around, See the coming Car, Image will be crashed if pass now, show that pass the street after car pass.
7. Looking = collecting and screening.
Seeing =Selecting and clumping
Imaging= Seeing what isn't there
Showing= making it all clear
Part 2: Discovering Idea
8. The four cardinal rules for better looking:
1) Collect everyting you can
2)Lay it out where you can look at them
3) Establish fundamantal coordinates
4) Practice visual triage
9. Common precognitive visual attributes: Visual cutes that help us rapidly determined what is worth looking at and what is not.
Proximity, Color, Size, Orientation, Fate, Shape, Shading.
10. The six way we see:
1) We see objects: The who and the what
2) We see quantities: The how many and how much
3) We see position in space: The where
4) We see position in time: The when
5) We see influence and cause and effect: The how
6) We see all of this come together and "Knew" something about one scene: The why
11. Case for 6 W'S: The chocolate war. How to visual thinking of the chaos of new chocolate factory with too many information and too many people.
12. The SQVID:
1)S-- Simple vs Elabrate
2)Q-- Quality vs Quantity
3)V-- Vision vs Execution
4)I -- Individual attributes vs Comparision
5)D--Delta vs Status Quo
13. The three step of showing
1) Select the right framework
2) Use the framework to create our picture
3) Present and explain our picture
14. The 66 rules: For every one of 6 ways of seeing, there is one corresponding way of showing. For each one of 6 ways of showing, there is a single visual framework that serves as a straight point.
Part 3: Developing Ideas
15. Who are our customers? Frame work 1: to showa who/what problem, use a portrait.
16. Portrait: General Rules of Thumb.
1) Think simple. The simpler, the better.
2) Illuminate list.
3) Visually describe. Adding even that thin a visual aspect brings objects to life and makes them memorable.
17. How much are buying? Frame work2: to show a how much problem, use a chart.
18. Chart: General Rules of Thumb
1) It's the data matters, so let it show.
2) Pick the simplest model to make your point
3) If you start with one model,
18. Where is our business? Frame work3: to show a where problem, use a map.
19.Map: General Rules of Thumb
1)Everything has a Geography
2) North is a state of mind
3) Look beyond the obvious hierarchy
20. Software sale case: use map to get decision train
21. When can we fix things? Frame work4:to show a when problem, use a timeline
22. Timeline: General Rules of Thumb
1) Timeline is one-way street
2) Repeat timeline cerate life cycles
3) Round versus linear
23. How can we improve our business?Frame work5: To show a how problem, use a flow chat
24. Why should we even bother? Frame work 6:to show a why problem, use a multipul- variable plot.
25. Multiple-variable plot: Genenral Rules of Thumb
1) Multiple-variable plots are not hard to make, but they do require patience, practice, and above all, a point
2) Medium-thick soup is best
3) Anything can be mapped to anything, but……
Part 4: Selling Idea
六、逻辑线索
Anyone anywhere anytime can use visual thinking to slove business problem. 6 W is give you the idea which kind picture that we should start and how we show to others. SQVID will help us how to draw the different picture according the need of our audiance.
七、一些思考
Just try to use it.
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