内容简介：
"The Caterer and Hotelkeeper Guide to the Internet" is a hands-on guide to establishing your business on the Internet. As the Internet becomes an essential part of everyday life, it is becoming more obvious that hoteliers today must make a mark with their own sites, or miss out. David Grant, co-author of this text, runs his own hotel and website consultancy in Cornwall. He set up a site to promote his hotel in 1997 and from his and other experiences estimates that it can add at least GBP10,000 a year to the average hotel's turnover - a considerable return on investment! "The Caterer and Hotelkeeper Guide to the Internet" requires no in-depth or technical computer knowledge, and will guide you through all the basics about the Internet, looking at: getting your site constructed - doing it yourself, or via an agency; what makes a good or bad site: essential design concepts; how to get your site found; how to take bookings online; what it will cost you; what can the Internet do for your business? How to add more to your turnover! Creating your own site, or getting someone to do the work for you; and, what makes a successful site - essential design concepts.