内容简介:
This text synthesizes the theory and practice of international business by analyzing the environments related to contemporary operations, economics, business functions and the future. The underlying rationale of the book is that curricula in education require an international perspective because, since the 1960s, internationalization has been an important factor in shaping the economic structure of industrial economies. The organization of this text centres around the bridging of theory and practice in international business through an analysis of the environments relating to the contemporary operations, economics, business functions and the future. The text is intended for professors and students of business and economics, especially those who are second and third year or those who may or may not have had introductory courses in the functional areas of business and economics.