内容简介：
Let science set the stage The most valuable ally a change agent could want. Author Edwin Nevis and his coauthors leverage breakthrough behavioral and social science research to arrive at seven surefire methods for investing workers with an all--new mindset. The results: a powerful strategy for influencing behavior, minimizing resistance to change, and sustaining an organization that is continuously adapting and self--renewing. Filled with examples of both successful and failed change efforts ---- and with numerous case studies from companies including Motorola and Xerox ---- this is one how--to on effecting change you should definitely include in your arsenal.