内容简介：
Are you a greeting card or gift company exhibiting at a trade show and want a competitive edge? Have you signed a contract and sent in your check, but aren't sure what to do next? Are you overwhelmed by the hundreds of trade show books geared toward the Big Guys with huge budgets and a corporate audience? Then Showtime is the book for you. Compiled from the experience of exhibitors, sales reps, and retail buyers, Showtime is loaded with the very best of tried and true trade show survival strategies as well as seasoned insider tips on how to make the most of your trade show experience.