内容简介：
'June Valladares is one of the rare persons on the contemporary business-writing scene who is genuinely inter-disciplinary in her approach!. To my mind, she has opened up some chambers and given the readers some glimpses of what is inside' - Jerry Rao, CEO MphasiS 'Where do ideas come from? The conscious? The subconscious? A plate of chocolate doughnuts?...A very good place to start looking is June Valladares' elegantly simple book, a great, great idea if there ever was one' - Freddy Birdy, 11 times Copywriter of the Year What is an idea? Who needs ideas? Where do we get ideas? In the author's own words, 'this book is a personal testimony to what I have learned about the art and techniques of ideation, which I define as the process of thinking up big ideas.' Taking an insightful look at the process of creativity, the author of this book combines elements from diverse areas including psychology, sociology, religion and philosophy. She develops the idea that the creative process is intrinsic to each of us and that the human brain is extremely flexible.Arguing that we need to listen to our inner selves rather than rush into a dictated process, the book most importantly introduces an altogether new ways of thinking and living. Filled with quotes from key thinkers, philosophers, geniues and ideologists this anecdotal, thoughtful and elegantly written book is a must read for anyone who belives in the power of ideas.