内容简介：
'Applying the metaphor of method acting, this workbook is an essential primer for classes in communication and organizational culture. In a cogent and easily accessible style, it provides superb guidelines for observing, interpreting, and understanding the subtle and complex nuances of an organization's culture. The integration of qualitative research methods with cultural analyses makes this text distinctive and valuable addition to any organizational communication class' - Linda Putnam, University of California, Santa Barbara. Based on more than 20 years of experience, the authors help students apply cultural insights to fostering diversity, supporting organizational change, making leadership more dynamic, exploring the link between ethics and culture, and making organizations more effective overall. Unique to "Organizational Culture in Action" are the various examples the authors have included, which are taken from their consulting experience with more than 150 organizations. An example analysis from a student has also been included to show novice researchers how they too can improve their organizational performance using this workbook.