内容简介：
By the end of this workbook you should be able to: apply techniques to measure the organisation's strengths and weaknesses, successes and failures; identity areas for improvement within the organisation; set business policies and approaches to all aspects of management within the organisation; and, implement techniques to improve organisational effectiveness. It talks about devising a business and action plan; undertaking a SWOT analysis; managing change and continuous improvement; and, managing an ethical and responsible business.