book review

1) Humans are gregarious animals. The connections between humans are inherent. Humans like to discover the world, the connections between humans and things are inherent. The Internet does not generate the connections, but facilitates the connections. 百度：人-信息。阿里巴巴：人（卖家）-商品-人（买家）。腾讯：人-人
2) The requirements of inches are inherent. In industrial economy, mass production and conventional news/entertainment publishing method make people hard to find the niches they like. Whereas, the Internet help people.
3) The Internet changes the way to acquire marketing datas. But, the datas are still covert and important.
4) The Long Tail diagram is incompliant with the 20/80 rule. The reasons are related to the Internet. First, the cost of the inventory decrease to about zero, while the volume of the inventory increase to about infinity. Second, search and recommendation mechanism help users to find the niche they like. The trend is that the curve will become even flatter.
5) A Long Tail market is not a zero-sum game.