Media, the President, and Public Opinion
查字典图书网
当前位置: 查字典 > 图书网 > Media, the President, and Public Opinion

Media, the President, and Public Opinion

0.0

作者: William J·Gonzenbach
出版年: 1995-10
页数: 136
定价: $ 45.20
ISBN: 9780805816891



推荐文章

猜你喜欢

附近的人在看

推荐阅读

拓展阅读

内容简介:

Using a broadened conceptualization of agenda setting, this volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events -- both real and fabricated -- and the primary agendas drove the issue over time. Based on this objective, four questions are posed:

* How did the media structure interpretations of drug issues and events?

* How did the president structure public relations interpretations and presentations of issue and event information over time?

* What were the interactions of the drug-issue agendas, the president's public relations agendas, the media, and the public, while controlling the policy agenda and a real-world measure of the severity of the drug problem?

* How did the relationships of these agendas differ during the Reagan and Bush presidencies?

These questions were addressed with detailed content analyses of the media agenda over time, the presidential public relations agenda over time, and a multivariate ARIMA analysis of the time series agendas. No previous studies to date have addressed and modeled these agendas simultaneously with ARIMA modeling methods.

展开全文
热门标签:
暂无评论
暂无评论
  • 大家都在看
  • 小编推荐
  • 猜你喜欢
  •