内容简介：
Do you know where you should be concentrating your fundraising efforts for maximum results? Millionaires now represent somewhere between 6 - 7.5 per cent of the overall population. "How Today's Rich Give" provides practical ideas on how to identify and approach the new millionaires, how to speak their language, and what challenges fundraisers may encounter in approaching them. An accompanying slide presentation helps listeners apply these insights within their own development programs, offering fundraisers both new insights about their existing donor bases and solid, tested methods for expanding their prospecting to promising new arenas. A CD ROM is included. There is a seminar in a box! This work helps to train your major donor staff!