内容简介：
Creating Winning Business Plans was designed to accelerate and increase the likelihood of success of entrepreneurs in writing and delivering winning plans to investors and other important constituents. Demystifying the arduous process of writing a business plan, this resource guide simplifies the process in a number of easy steps. Each step is clearly explained with examples and narrative to coach the entrepreneur through the choppy waters of development of a compelling storyline that inspires action, raises money and builds confidence in the management team and plan. From start to finish, this resource guide will assist you in navigating the business plan process while building your business case and model for success. From idea to commercialization, this book will guide you through the process every step of the way.