内容简介：
In today's competitive book market, publishing your book is just the beginning. As a newly published author, its time to tell the world about your book, share your creation, and drive sales. If that prospect scares you, don't let it You don't have to be a marketing expert to create, manage, and execute an effective marketing campaign. Your Voice in Demand: The AuthorHouse Guide to Marketing and Promoting Your Book provides the background and advice you'll need to effectively support your marketing and sales goals. With this handy reference from the marketing and promotions team at AuthorHouse, you'll learn how to: Create a marketing and promotion plan Use the web as a marketing and sales tool Employ public relations to generate interest Set up book signings and author tours Take advantage of conferences and shows Apply direct marketing techniques Leverage advertising as a tool Establish a retail sales program Become a guerilla marketer