内容简介：
Put It on Paper is an edited collection of Margie Dana's popular e-column, the Print Tip of the Week. If you buy printing, sell printing, or are in any way connected to the commercial printing industry, this handy guide will provide valuable insights about working with printers in new and humorous ways.Other trade books about printing are technical tomes and often difficult to "de-code." This book, Margie Dana's first, makes a great, plain-English companion to such favorites as The Pocket Pal and Getting It Printed. So gather all of your questions that you've been saving for printers and settle down with your copy of Put It on Paper It translates a lot of the common technical jargon so that future printing transactions become easier and more enjoyable. Throughout this book, Ms. Dana explains what printers need from customers to produce what's expected of them.For everyone who works in printing, this book sets the tone for a beautiful friendship between printers and their customers. The nine chapters of Put It on Paper are as follows: Chapter 1: Tips for BeginnersCommon-Sense Advice for the First-Time Print BuyerParlez-Vous Printing?The Major Types of Printing: A PrimerThe Paper Trail: From Mill to Merchant to Printer4-Color Process in Plain EnglishChapter 2: Choosing - and Keeping - a PrinterNot All Printers Are Created Equal"You Can't Buy Service"With Printing, Do Actions Speak Louder Than Words? 20 Questions - or How I'd Interview a Print SalespersonLook Quick Printers Are Doing Everything Scorecard #1: How Well Is Your Printer Serving You?Scorecard #2: How Well Is Your Sales Rep Serving You?Chapter 3: Preparing YourMaterialsNever Proofread Your Own StiffCreating Your Own Files? Avoid These 10 Common ProblemsPDF: The Remarkable, Versatile Digital ProofNot So Fast, Lady. Macs Don't Always Rule Type TipsFile Formats for Graphic ImagesPrinting from Word File