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Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: THE SOCIAL SERVICE PUBLICITY COUNCILOR MARY CAROLINE CRAWFORD Description of occupation Increasingly in these days of "drives," and in an era when the printed word about any undertaking seems to carry so far, a new and interesting field for women's work is that of publicity secretary either to one organization or, where a woman is moved to set up an office, for a number of organizations on a retaining-fee basis. Most well-equipped social organizations have their own publicity secretaries. The task is to put over new ideas and to send out, through newspaper articles, booklets, magazines, window cards, and in many other ways, information concerning the movement; what it is, and what it hopes to be. The social worker, who wishes to take up advertising as a profession, has a much easier task than the advertising woman who decides to limit her field to social work. Preparation suggested A College education or its equivalent plus graduate work is a good foundation. To attempt to promote social organizations without some first-hand knowledge of the problems and the limitations of social workers, and without a quickening enthusiasm for social work itself, would be like editing an agricultural journal without knowing the difference between alfalfa and apples. None the less, if courses on social service publicity could be added to the various schools of social work, I can conceive that they would prove extremely useful. The field for councilors in social service publicity is limited only by the hours of the day and a person's strength. Two or three college girls with enthusiasm for this profession might very advantageously, having acquired experience through social work itself and through journalism, form a partnership and divide the various branches of the work withdue regar...