Principles of Pricing
查字典图书网
当前位置: 查字典 > 图书网 > 经济学> Principles of Pricing

Principles of Pricing

0.0

作者: Rakesh V·Vohra  |  Lakshman Krishnamurthi
副标题: An Analytical Approach
出版年: 2012-3
页数: 260
定价: $ 56.50
ISBN: 9781107010659



推荐文章

猜你喜欢

附近的人在看

推荐阅读

拓展阅读

内容简介:

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

展开全文
热门标签:
暂无评论
暂无评论
  • 大家都在看
  • 小编推荐
  • 猜你喜欢
  •