内容简介：
Focusing on the service economy, and designed especially for non-economics majors, this practical text establishes a new and enduring blend of topics for an introductory course in consumerism. It presses students to appreciate the world of markets and to clarify their personal priorities for decision-making as it introduces the fundamentals of markets, consumer choice, financial assessment, risk avoidance and other topics. The book features numerous illustrative examples, useful perspectives and practical guidelines on intelligent consumerism.