Making Strategy
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Making Strategy

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作者: Colin Eden  |  Fran Ackermann
出版社: SAGE Publications Ltd
副标题: The Journey of Strategic Management
出版年: 1998-12
页数: 516
定价: $ 82.43
装帧: Paperback
ISBN: 9780761952251



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内容简介:

This book approaches strategy-making in a way that is designed to assist most organizations develop strategy appropriate to their size, purpose and resources. It provides a much-needed guide to the strategy-making process by: elaborating the key concepts and theories of strategic management; by illustrating through case vignettes the issues inherent in the process of strategy-making; and by providing extensive and detailed practical guidelines on the methods, techniques and tools employed in the case vignettes. Key themes explored are: the crucial significance of political feasibility; the role of participation; emphasis on stakeholder management; thinking about alternative futures within the overall process of strategy-making; and using computer support for strategy-making, organizational learning and strategy-delivery.

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