内容简介：
"Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. These are the only coursebooks recommended by CIM that include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially for the Marketing in practice module by the CIM senior examiner for marketing management in practice module. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.