内容简介：
-- One of the only specialist Tourism/Leisure advertising texts on the market
-- Use of International case studies drawn from the 1999 International Festival of Leisure and Tourism Advertising to highlight good and bad practice
-- Accessible - ideal for practitioners Advertising in Leisure and Tourism brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Advertising in Leisure and Tourism provides professionals and students with an accessible review of the role of advertising in the leisure industries and the factors that influence its effective execution. Through the use of international case studies it identifies the various factors and techniques that constitute 'good practice'. Advertising and Marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text!