内容简介：
Provides students studying for the Customer Communications in Marketing modules of the CIM certificate with easy-to-digest syllabus coverage and a clear focus on the examination in the form of useful study hints, tips for exam success and question practice, and explained answers. Includes recent exam papers, activities and key points, and a glossary. This is the only workbook to include CIM senior examiners' own specimen answers and exam reports. The author is the CIM Senior Examiner for the Customer Communications module.