内容简介：
Copywriting is the essential guide to writing powerful and effective marketing material. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writer's skills. This book provides a step-by-step account of how to write persuasive marketing material, covers the do's and don'ts of copywriting, asks professional copywriters for their tips and insights, and offers help with getting started and dealing with writers block. Copywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, and explains how to produce the very best of each. Publicity staff, PR deparments and marketing assistants will all find this an indispensible handbook.