内容简介：
Throughout history, humans have attempted to influence and control the thoughts of others. Since the word 'brainwashing' was coined in the aftermath of the Korean War, it has become part of the popular culture, served as a topic for jokes, and been exploited to create sensational headlines. It has also been the subject of learned discussion from many disciplines: including history, sociology, psychology, and psychotherapy. But until now, a crucial part of the debate has been missing: that of any serious reference to the science of the human brain. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological. In "Brainwashing", Kathleen Taylor brings the worlds of neuroscience and social psychology together for the first time. In elegant and accessible prose, and with abundant use of anecdotes and case-studies, she examines the ethical problems involved in carrying out the required experiments on humans, the limitations of animal models, and the frightening implications of such research. She also explores the history of thought-control and shows how it still exists all around us, from marketing and television, to politics and education.
作者简介：
凯瑟琳·泰勒，牛津大学心理学专业研究员。《洗脑》是她的第一本著作，本书出版后获2005年英国MlND年度图书奖和AVENTlS年度科学图书奖。同年，她被泰晤士报高等教育增刊评为年度最年轻学者。