内容简介：
"Sign Me Up " Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to ULLISell more products and services LIBoost customer satisfaction and loyalty LIAttract new customers to your products and services/UL"Sign Me Up " delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toULLIWrite and design great newsletters LIBuild and maintain responsive and targeted lists LIIncrease response to every email you send LITest and measure the effectiveness of your email program LIMake sure your messages reach the inbox/ULVisit our website: www.returnpath.biz/signmeup ." the common-sense suggestions, specific techniques and strategies provided here will be invaluable in the right hands: those of motivated businesspeople with the resources and desire to implement newsletter programs. A boon for marketing mavens in need of some savvy email assistance."-Kirkus Discoveries