内容简介：
CAN A SEMINAR SELL YOUR PRODUCT, SERVICE OR IDEA? Seminars or workshops can achieve your goals on a wholesale basis, as compared to a one-on-one approach. But, you have to be really good at it, or you risk turning people off or even putting them to sleep. "Another outstanding learning experience" - Bob Tessler - Entrepreneur "Great material - pragmatic, well-organized and clearly presented." - Peter Cohan, author of "Great Demos" "Len Sklar brings a dry sense of humor, an attention to detail for the customer's experience, and an understanding of the economics of putting on a successful seminar. His book has a number of excellent checklists and thought provoking insights to help the reader prepare and deliver compelling seminars." --Sean Murphy, CEO, SKMurphy, Inc