内容简介：
EFFECTIVE SELLING AND SALES MANAGMENT is designed for anyone with a product or service to sell, from entrepreneurs and small business people to managers of corporate sales groups. The first chapters feature effective sales techniques; then the book deals with how to recruit salespeople and build a powerful sales team. The chapters cover these topics: -Creating sales materials-Getting started-Selling techniques-Finding Leads-Using the telephone effectively-Effective presentations-Recruiting others to sell for you-Recruiting a sales manager-Recruiting your own sales team-Interviewing sales people-Orienting new sales people-Organizing new sales people-Setting up a training program-Coordinating sales activities-Keeping your sales group motivated-Providing extra assistance and support-Training sales people to train others