内容简介：
This book ensures Real Estate professionals are up-to-date on the latest Real Estate, web-enabled technologies. Real Estate agents are entrepreneurs by trade and look to establish an all-inclusive web presence around their good name. Given the array of web-enabled technologies currently on the market, this book provides a solid overview of core technologies that should be in an agent's tool-box. Web-enabled technologies highlighted include: agent websites, single-property websites, virtual tours, MLS/IDX/VOW/ILD technologies, neighborhood search, comparable market analysis (CMA) and automated valuation model (AVM) reports, electronic forms, online transaction management, and mobile technologies. Finally, independent contractors, such as virtual assistants, are highlighted as they can help maintain the web presence for top-producing, Real Estate agents. Real Products are showcased as case studies or examples; these products are from today's foremost technology providers for real estate professionals. Some of the products showcased include: ZipForm, RELAY