内容简介：
An essential guide to selling for all makers. Practical and authoritative advice from an experienced exhibition organiser, gallery owner and marketing consultant. What to do and, equally important, what not to do, to improve your image, your marketing skills and your public relations. How to set up and run your own exhibitions successfully. Covers: marketing, sales opportunities, exhibition organising, approaching the media, finance, creating a customer base, public relations, etc.