Good book to start improving your weakness of inte

Just like i mentioned in title, although it is amazing summary by author to identify long tail market development along with internet further developing. Actually it is norms changes along with internet development. But i would like to say that this book brought me more than this. I am fresh man or maybe already out of date. so i snatched everything indicated or skipped in the book like sponge.
This book listed three reasons to force long tail marketing.
1. Democratizing production,populates the tail
2. Democratizing distribution, not only for Hit in old age since it is only way to make money.
3. Amplified word of mouth is real the mainfestation to draw everybody's attention on long tail or "niches"
to be continuted ......