Bullshit Optimising Scheme

A "Bullshit Optimising Scheme". Completely a marketing campaign with doubtful theories. The two authors are more like business characters than academics. They repackaged several existing theories and found a way to sell the "new" idea.

Sorry I have to say it is very bad and dangerous if readers choose to believe in BOS. And here is one review I found useful if anyone would listen to different voices.

http://www.ribbonfarm.com/2007/08/06/book-review-blue-ocean-strategy/