From Good to Great

From Good to Great

http://www.hwswworld.com/wp/?p=78

I switched to a German car from a small American car starting from yesterday, and that gives me a large amount of driving pleasure, its precision, its rhythm and smoothness, makes one hardly to believe. I bought my 1st car 11 years ago at Iowa City, a used American car from a car dealer. I had used it for around 3 years till I left Irvine after my graduation, and bought a brand new Japanese car after I got hired by a company at the bay area. I still remember that the weather at Iowa was so cold, that I even could not start my car until my roommate got an engine heater for me. I also remembered that it cost me 1/5 of my Ford Tempo’s value to ship it from Iowa to California while I was moving by the air. I used my prev. car here at Shanghai for over 3 years, once you are on it, you have to get used to it, there were glitches, but it was OK for me

German cars, American cars and Japanese cars, they are different technically and culture-wise. Some people prefer to drive German cars, some prefer to drive American Cars, and some prefer to drive Japanese cars. In my opinion, there are basically 4 factors effecting people’s purchase choices: cost (one time fixed cost), performance, reliability and energy consumption (cost spanning a car’s whole life). Oh, my God, is that the same standard when we usually adopt to evaluate a system, whether System-In-a-Package (SIP) or System-On-a-Chip (SOC)? During the past century, the car industry has been striving so hard to make our driving experience a pleasure, of course, in a broad sense, a car is also a system, with many software powered SIPs and SOCs inside it as electronics components along with many mechanical components, and both the semiconductor industry and software industry have enjoyed a much higher growth rate in a much faster pace than that of car industry.

From Good to Great - the road towards perfectness never ends, so work hard!