The journey is the reward

【Childhood】
Intellectually special => his fourth grade teacher, Teddy, one of the saints of his life, had him tested, and he scored at the high school sophomore level.
Interest => math, science and electronics.
【Odd couple】
Confidence => With Woz, they create a device with little circuit board that could control billions of dollars' worth of infrastructure. They believe they can solve technical problems and actually put something into production.
【Reed College】
Books => <Be Here Now>, <Zen Mind>, <Beginner's Mind>, <Autobiography of a Yogi>, <Diet for a Small Planet>, <Mucusless Diet Healing System>.
Interest => Zen, Dylan, acid, and vegetarianism.
【India】
See => The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world.
Opinion => Intuition is a very powerful thing, more powerful than intellect, it has a big impact on my work.
【The Apple Marketing Philosophy】
Empathy => We will truly understand their needs better than any other company.
Focus => In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.
Impute => People form an opinion about a company or product based on the signals that it conveys. people do judge a book by its cover.
【Money】
Opinion => I never worried about money. I grew up in a middle-class family, I learned at Atari that I could be an okay engineer, I lived a pretty simple life.
【The reality distortion field】
Meaning => When he has an illogical vision of future, such as telling you that you could design something in just a few days, you realize that it can't be true, but he somehow makes it true.
【The design】
Belief => high-tech, clean, simple, beautiful, and white. Not like Sony's gunmetal gray, maybe paint it black, do weird stuff to it.
Simple => It's not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be Truly simple, you have to go really deep. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
【Microsoft】
Opinion => The only problem with Microsoft is they have absolutely no taste.
【The iTunes Store】
Opinion => The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don't really love music or art the way we do. We won because we personally love music.
【Apple】
Apple is the only company to provide such integrated solutions company. Microsoft do software, Dell and Compaq made hardware, Sony digital production equipment, Adobe developing applications. But only Apple put these into together.
【One more thing...】
What he said =>
The journey is the reward, I did learn some things along the way. I really did.
I've had a very lucky career, a very lucky life. I've done all that I can do.
I'm about fifty-fifty on believing in God, for most of my life, I've felt that there must be more to our existence than meets the eye, it's strange to think that you accumulate all this experience, and maybe a little wisdom, and it just goes away, so I really want to believe that something survives, that maybe your consciousness endures.