基础术语介绍+各种书的摘要

这本书价值一般。前半部分介绍一些基础的专业术语，后半部分包括一些时间管理上的内容。感觉是作者看过的各种书做的一个摘要。在后半部分我能看到好几本我原本读过的书的身影。

下面罗列一些我原先不知道的概念。
1. 5 parts of business
    value creation
    marketing
    sales
    value delivery
    finance
2. 4 core human drives
    the drive to acquire bond learn defend feel
3. Ten ways to evaluate a market
    (1) Urgency-- How badly do people want or need this right now?
    (2) Market size-- How many people are actively purchasing things like this?
    (3) Pricing potential-- What is the highest price a typical purchaser would be willing to spend for a solution?
    (4) Cost of customer acquisition-- How easy is it to acquire a new customer? On average, how much will it cost to generate a sale, in both money and effort?
    (5) Cost of value delivery-- How much would it cost to create and deliver the value offered, both in money and effort?
    (6) Uniqueness of offer-- How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you?
    (7) Speed to market-- How quickly can you create something to sell?
    (8) Up-front investment-- How much will you have to invest before you're ready to sell?
    (9) Upsell potential-- Are there related secondary offers that you could also present to purchasing customers?
    (10) Evergreen potential-- Once the initial offer has been created, how much additional work will you have to put into it in order to continue selling?
4. 12 standard forms of value
    product 商品
    service 理发店
    shared resource 健身房
    subscription 有线电视
    resale 沃尔玛
    lease 租房
    agency 中介
    audience aggregation 网页广告
    loan 借贷
    option 电影票、定金
    insurance 保险
    capital 天使投资 股票
5. 9 common economic values
    efficacy / speed / reliability / ease of use / flexibility / status / aesthetic appeal / emotion / cost
6. relative importance testing
    从所有考虑因素，随机选出4个，要求被调查者选出最重要和最不重要的因素。重复，直到可以将所有因素按重要程序依次排序。
7. critically important assumptions (CIAs)
    business成立的重要假设前提（可能是未被意识到的）
8. Minimum Economically Viable Offer (MEVO)
    最基础的可以表达你的idea的核心的可行模型（可以是流程图、包括基本功能的网页等）
9. 4 pricing methods
    replacement cost
    market comparison 市场上相近的物品的售价
    discounted cash flow (DCF) / Net Present Value (NPV) 考虑商品持续带来的收益，比如房屋可以出租。
    value comparison 学区房对有孩子的父母特别有吸引力
10. value-based selling
    强调商品对购买者的价值
11. education-based selling
    教育顾客，帮助他意识到商品的价值，比如衣服的用料。
12. 3 universal currencies
    resources / time / flexibility
13. demaging admission
    暴露商品的缺陷反而会获得人们的信任
14. Pygmalion effect
Pygmalion: (Greek mythology) a king who created a statue of a woman and fell in love with it; Aphrodite brought the sculpture to life as Galatea
    你对别人的期望越高，别人越会努力达到你的期望。
15. Attribution error
    将他人的失败归于他人本身，将自己的失败归于环境。