A book for business planning basics

The book introduces the basics of business planning.

1. industry understanding (find the Key Factor for Successful - KFS)

2. competitive advantage from 3C (company, competitor, customer) to build onto KFS
 
3. six sigma approach (identify key issue, its components, and develop plan to solve)

4. in solving the problem - focus the resouce allocation, and think out of the box

*** targeting japanese market. all case studies are japanese corporates.