Nice summary I found on "Good Reads"

Alice rated it
I will now save you $10.99:

1) Figure out what your passion is. Examples from the book: wine, baseball cards, worms, gardening, accounting, candy, soccer, marketing, business development, tech. (My current passions are Diet Coke, Fringe, and napping, none of which I think I can monetize.)

2) Come up with a catchy name and register it on every social media site.

3) Write a bunch of tweets/blog posts or make video blogs. Work your ass off (he suggests not spending any time with your family-- although he says "Family First" is his primary principle, he also advocates blowing off your kids and SO to work) creating content and promoting it.

4) ?????

5) Profit!

Vaguely inspirational pablum from a dude who has remarkable charisma, drive, and passion, something which differentiates him from 99% of the people who will read this book. If you read his blog, or pretty much any "inspirational" business blog, you do not need to read this book. Since his tactics won't work for 99% of people anyway.

I read this as a case study for my dissertation, but since it's not a school book I'm counting it in my total (unlike Aihwa Ong's Neoliberalism as Exception, which I read yesterday and which is really terrific)