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ohgod 引爆点 的书评 发表时间:2012-07-24 08:07:24

有一本越读越上瘾的书

一开始没觉得很吸引人,以冗长的案例为主,而且是我看不懂的国外案例。
然后发现Malcolm Gladwell的思路非常清晰,尽管故事很长
接下来的各种神奇的事情发生了,很现实,很清楚的解释一些现象。

终于我忍不住看了Conclusion...还是有些云里雾里,更加坚定了我要读完这本书的决心。

书的最后一段:
But if there is difficulty and volatility in the world of the Tipping Point, there is a large measure of hopefulness as well. Merely by manipuating the size of a group, we can dramatially improve its receptivity to new ideas. By tinkering with the presentaion of information, we can significantly improve its stickiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics. In the end, Tipping Points are a reafirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push- in just the right place- it can be tipped.

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