Consumers in Cyberspace
查字典图书网
当前位置: 查字典 > 图书网 > Consumers in Cyberspace

Consumers in Cyberspace

0.0

作者: Dawn Iacobucci
出版年: 2003-5
页数: 192
定价: $ 54.18
ISBN: 9780805896237



推荐文章

猜你喜欢

附近的人在看

推荐阅读

拓展阅读

内容简介:

This special issue is on the timely topic of "Consumers in Cyberspace." Due to its concentration in focus, it is intended to contribute in a highly visible manner to the need for using thoughtful conceptual structures as frameworks and theories to make progress in research and teaching. The articles in this special issue fall into five main themes: *e-commerce and Internet consumer behavior and marketing research; *recommendation agents; *anthropomorphism of the computer; *how consumers process price, value, and price-related information via the Internet; and *examination of classical information processing in the new light of e-commerce.

展开全文
暂无评论
暂无评论
  • 大家都在看
  • 小编推荐
  • 猜你喜欢
  •