内容简介：
This title presents a frank discussion on the serious concerns and vexing challenges closely tied to the persuasive arts resource development professionals must use to strengthen their organization. Contributors delve beyond surface issues of communication challenges to find the core themes of vision and mission, and argue that transformational leadership skills are needed to overcome all challenges. Topics addressed from this pioneering perspective include awareness of our nation's changing demographics, the CEO CDO relationship, and working effectively with board members. This book explains how things ought to be and persuading key stakeholders to do the right things can result in fundraisers only lecturing others on what should, must, ought to, and needs to be done. The information and advice in this book will help fundraisers move beyond the lecture to leadership skills that can dramatically increase their institutions' contributed income while also building enduring, values based relationships that achieve significant aspirations and enhance people's lives. This is the 44th volume of the quarterly series, "New Directions for Philanthropic Fundraising".