内容简介：
"You Talkin To Me? Thoughts and Observations on Marketing and Promotions" is author Marc Apple's first book showcasing his true-life experiences as a marketing and promotions executive; from running a magazine, to working in the radio and record industries. Told through a lighthearted approach, Apple reveals tricks of the trade and explanations on how an unknown product can become an overnight sensation, literally overnight. The stories that make up "You Talkin To Me? Thoughts and Observations on Marketing and Promotions" are filled with valuable insight and a healthy dose of humor covering these topics and much more: What makes a product stand out on crowded retail shelves? Is it a fad or trend? How to ride the wave out? What can you do to make sure customer service is job #1? How to give the people what they want and sometimes what they don't want. Is human interaction real anymore? "You Talkin To Me? Thoughts and Observations on Marketing and Promotions" is a useful resource for those currently practicing in the profession or by anyone that has wondered what it takes to make a product a success story.