内容简介：
HOW TO BUILD A SUCCESSFUL ONLINE BUSINESS E-Commerce is bouncing back Get ready to catch the next wave now. You can build a profitable small business online by adopting good business practices and cost-effective e-business strategies. This is the book that shows you . . . and#61623; How to use your passion, skills, knowledge, resources, contacts and experiences to build a business. and#61623; How to develop appropriate strategies to cope with changes in the market place. and#61623; How to create a "POSITION" for your business or product in the minds of your target consumers. and#61623; How to differentiate your product with tangible benefits, value-added services and pricing. and#61623; How to find the right e-commerce solution to put your business online cost-effectively. and#61623; How to use a proprietary risk management process to screen out online fraud effectively. and#61623; How to deliver the right products to the right consumers promptly and cost-effectively. and#61623; How to make your site sells with real bargains, effective sales writing and testimonials. and#61623; How to build a vibrant online community to enhance the "stickiness" of your Web site. and#61623; How to build a highly responsive mailing list to improve your sales conversion rate. and#61623; How to use free publicity in the media to drive millions of visitors to your site. and#61623; How to acquire new customers cost-effectively. and#61623; How to manage your e-business efficiently. and#61623; How to adopt a multi-channel business strategy to improve profitability.