内容简介：
This book is for everyone who interfaces with customers who they wish to professionally influence and persuade to their point of view. Influencing and persuading are selling and people do these every day consciously and even unconsciously. An alphabet format simplifies and illustrates key selling strategies. The book is instructional for new salespeople and intended as a refresher for tenured salespeople to rekindle the aselling spirit.a Successful salespeople differentiate themselves from the apacka of other salespeople in dynamic ways and thatas what this book is all about. So who can benefit from this book? The answer is anyone in a small or large sales company, retail, service, or customer service industry. The book brings over thirty years of sales experience into an easy read that is informative, fun and interesting. Dynamic salespeople are successful people and successful people are nicely rewarded financially.