内容简介：
This text identifies, outlines and develops the body of skills, knowledge and expertise that is needed by managers in all senior positions within public and private organizations. Covering analysis and choice, implementation and the development of strategic management from a managerial perspective, the text also includes a discussion of key contemporary issues in the topic. Written in Richard Pettinger's tried and tested accessible style, MBA and final year management students will appreciate the: *Comprehensive subject coverage including chapters on strategic thinking, investment appraisal, ethics, management development and public services*Over 150 'Contemporary Insights' providing examples of organizations and situations to illustrate strategy in practice*Discussion of strategic failures as well as successes*Emphasis on the need for strategic expert leadership within organizations*Organizations and situations featured within the contemporary insights include: Barbie, The Cancellation of Concorde, EasyJet, Glaxo SmithKline, McDonalds, Mitsubishi, Nestle, Rebuilding Iraq, Sony, Swatch and Unilever Online instructor support includes: - Guidance on building a course around the text- Answers to questions- Further discussion questions- PowerPoint slides Visit www.palgrave.com/business/pettinger/strategy for more information