内容简介：
Back to Basics in Management examines how management fads come and go but the enduring and reliable way to manage organizations is by the basics or management by first principles. It advocates a basic commonsensical approach to the understanding and use of management tools and solutions. The book suggests that: - all management mantras are not 'new' - they are often just regurgitated - organizations need to have self-confidence and have to go back to the basics, understand the root of each problem - there is no short-cut to 'success' - you need to build your own model and advocate a unified and holistic approach to problem solving in business. Written in a friendly and accessible style, this book will be of interest to managers, executives, students, academicians and anyone to whom the area of management is of interest. It is written and designed in a style to appeal to the general reader and would appeal to a wide cross section of readers.