Communication and Organizational Culture
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Communication and Organizational Culture

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作者: Joann Keyton
出版年: 2004-12
页数: 224
定价: $ 100.51
ISBN: 9780761930167



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'This text demonstrates aspects of organizational culture through real-world examples from the field, marrying the scholarly and the practitioner perspectives by illustrating various concepts with examples from a wide range of organizations and institutions. It repeatedly stresses the importance and role of communication in creating and maintaining organizational culture' - Sue Easton, Rollins College. 'This engaging and scholarly text demonstrates a commitment to enabling students to practice communicatively grounded cultural analyses and cultural change projects' - Angela Trethewey, Arizona State University."Communication and Organizational Culture" provides an introduction to different views on and approaches to the study of organizational culture from a communication perspective. This text introduces the basic elements of organizational culture including artifacts that emerge from the interactions of organizational members. The author uses a variety of lenses for understanding organizational culture and integrates research findings as practical advice about managing, developing, and changing organizational culture. Throughout, the book focuses on the communication practices and processes associated with organizational culture by drawing heavily on organizational culture research conducted by communication scholars and by illuminating the communicative aspects of organizational culture research conducted by scholars in peripheral disciplines.This book: provides a 'Cultural Toolkit' at the end of the book that offers seven analytical techniques for conducting organizational culture analyses; offers a unique multiple perspectives approach to help students gain a greater understanding of organizational culture, which will ultimately benefit them when they enter the workplace; provides students useful, pragmatic, and critical tools not found in other organizational culture texts. Written in a clear, concise manner accessible for advanced undergraduate and graduate courses in Organizational Communication, this text helps students read organizational culture, make sense of the culture, and make informed work and employment decisions. "Communication and Organizational Culture" is also an excellent textbook for many courses in Business and Management, Psychology, and Sociology.

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