Managing Airports
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Managing Airports

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作者: Anne Graham
出版年: 2001-8
页数: 256
定价: $ 62.09
ISBN: 9780750648233



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内容简介:

This text provides a comprehensive in-depth study of the modern international airport industry. It analyses the trends towards privatisation and globalisation, which are fundamentally changing the nature of the industry It considers the key airport management issues related to economic performance and service provision within the context of the industry's wider developments and assesses the relationship between the airport customer and the role of airport marketing. The book also systematically considers the impacts that airports have on the surrounding community and the associated planning implications and places emphasis on the commercial and planning areas at strategic level, rather than the operational and technical aspects. In addition, it contains several airport examples and case studies from all over the world to aid understanding of the key topic areas - putting them in a practical context. Airport case studies include those from: BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.

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