内容简介：
'The Development and Management of Visitor Attractions' fills a major gap in the literature on this rapidly expanding and crucial sector of tourism. It reflects the latest developments in the field and anticipates the impact of political, economic, social and technological change on visitor attractions.
The author examines the factors that contribute to the success of visitor attractions. The book covers every aspect of the process of development and managing different kinds of attractions. The points made in the book are illustrated through a wide range of examples and case studies drawn from a number of countries.
'The Development and Management of Visitor Attractions' is ideal for students on undergraduate and postgraduate courses in tourism and leisure, and those on related courses which have tourism options. It is also useful for students on BTEC and GNVQ courses in travel and tourism and leisure studies.
Professionals involved in managing visitor attractions and those following courses through ILAM and AIM will also find this an invaluable text to enhance their knowledge.
John Swarbrooke is a Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University.
'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions.
Highly topical; covering issues such as quality, the environment and organizational culture.
Full of case studies and relevant examples.