内容简介：
Part of the "Hospitality Managers' Pocket Books" series, this book features profit planning, marketing and quality and customer care. At a time when pubs and publicans are experiencing major changes in the industry, the emphasis is on improving management techniques for better business performance. The book covers key management skills and is written in a concise, straightforward style. There are around 70,000 pubs and inns in the UK, which are either managed directly on behalf of a brewery, tenanted or operated on a free trade basis. Market conditions and recent legislation have led to an increase in the number of free trade, independent pubs managed by entrepreneurs, rather than the brewers. This book will appeal to all publicans, but especially those who find themselves solely in charge.