内容简介：
"I believe you will enjoy Dadamo's basic hands-on approach to marketing. It presents a powerful approach to marketing a company of any size."-Dan Beadle, Founder of Productivity Enhancement Products and BeadleNet "Dadamo presents a great perspective for the marketing role in a company. I consider this book a must read for my staff."-Ted Bruce, CEO of Dense-Pac Microsystems Dick Dadamo on Marketing: "Marketing is the bridge between the company and the customer." "The first priority of Marketing should be to find innovative ways to sell the existing product to the existing customer base." "As complex as marketing can be, its success is easy to measure. Marketing is successful when sales revenue increases."