内容简介：
This book explains the principles of R&D management in an environment which is open to external sources of technology. Organisations no longer undertake all of their research and development (R&D) in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme and provides extensive guidance on intellectual property, licensing and royalty negotiations. Demonstrating how companies increase their value through the acquisition of intellectual assets.