内容简介：
This text provides an in-depth understanding of the key principles of marketing that should be incorporated into public health practice. It shows how to apply these principles to planning, implementing, and evaluating public health initiatives that really work. It will guide the reader through the marketing process with dozens of examples, anecdotes, case studies and illustrations drawn from many areas of public health practices. It's written in clear, simple language, and includes a glossary for those unfamiliar with marketing terms.